Everything about Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 minimal version bottles will likely be generated creating this an unmissable piece of record for collectors.
The end result observed glass currently being hand-blown into a teardrop form. For the first time while in the brand name’s record, the enduring sq. Johnnie Walker bottle is reformed.
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We hope that our discoveries can have a favourable effect throughout the wider sector and help find out new possibilities for lighter, decreased carbon packaging options.”
This new, light-weight bottle is usually a matter of exquisite magnificence; but far more importantly, it demonstrates what is feasible In terms of lightweighting glass. We will go on implementing these learnings across our range, having additional progressive strides as we look to the future of Scotch.”
We hope that our discoveries will have a favourable affect inside the broader marketplace and aid uncover new possibilities for lighter, lessen carbon packaging alternate options.”
Together with redesigning the glass, thought was offered to how the bottle will be manufactured and transported.
Designed by way of a examination-and-study design with external glass makers, this light-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary sq. design, exemplifies the way forward for light-weight, and can help learn new alternatives for lighter, reduced carbon packaging solutions.
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5 years in the past, Johnnie Walker established out with a certain ambition; to maneuver the spirits marketplace ahead. Acquiring found that many luxurious types were heading in a new direction – ‘delicate’, instead of ‘hefty’ – the brand name sought to experiment with among its most luxury whiskies. Aiming to push the boundaries of lightweighting glass, all within the name of progress.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and introduced within a luxurious collector’s situation.
Stated approach aims to decrease the body weight of glass in Johnnie Walker packaging. This can have a immediate effect on the carbon emissions of Johnnie Walker packaging, the two with regards to creation and transport.
“We’re possibly about twelve months from People 1st merchandise hitting the marketplace because of the lightweighting system.”
Indeed—this collectible edition may be ordered online and transported securely towards your doorway with signature confirmation.
That task fell to Diageo’s world wide style director Jeremy Lindley. Power and basic safety had been Lindley’s priorities, but purpose needed to observe type. Immediately after Studying which the Normally strongest form for glass is the teardrop—the shape it johnnie walker blue label ultra The natural way assumes when liquid—Lindley and his group designed a teardrop with square sides, in the nod into the vintage Johnnie Walker silhouette.
Johnnie Walker set out to advance the spirits market by experimenting with lightweight glass for its luxury whiskies, motivated with the craze toward 'fragile' rather then 'major' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.